Maui is different. Not just as a place to visit, but as a place to build something. The island draws a distinct kind of buyer, one who isn’t just looking for a return on investment, but for a life that matches the business they’re stepping into. Boutique accommodations, ocean-facing restaurants, activity operators, wellness studios. These aren’t just industries on Maui, they’re woven into the fabric of how the island lives and breathes.
For sellers, Maui’s appeal runs deep. Businesses here carry the kind of loyal customer bases and community identity that take years to build and are nearly impossible to replicate elsewhere. Whether you’ve built a hospitality operation in Wailea, a food and beverage concept in Kahului, or a lifestyle retail store in Paia, what you’ve created has real value, and there are buyers who understand that.
Xcllusive Business Brokers specializes in $1M+ business sales across Maui and the wider Hawaii market. With a pool of verified Hawaii buyers and a broker who knows the islands, we’re here to help you move forward with clarity and confidence.
Why Buy a Business on Maui
Maui’s business market is defined by quality over quantity. The island attracts high-spending visitors. In 2024, Maui accounted for approximately 28.5% of Hawaii’s total visitor spending despite being a smaller market than Oahu. That ratio tells you something important: visitors who come to Maui spend more, stay longer, and seek out the kind of authentic, experience-driven businesses that the island is known for.
The numbers in 2025 reflect that momentum. Total visitor spending on Maui reached $5.97 billion for the year, a 12.7% increase over 2024, with Maui outperforming statewide averages in both arrivals and spending growth. For buyers looking at hospitality, F&B, and lifestyle businesses, that trajectory is meaningful.
Maui is also a market shaped by resilience. The August 2023 wildfires in Lahaina had a profound impact on the island’s community and economy, one that is still being felt, particularly in West Maui. Recovery has been gradual and, for many families and businesses, deeply difficult. For buyers and sellers operating in this environment, that context matters. The businesses coming to market on Maui are often those built by owners who have weathered real adversity. That history is part of what you’re acquiring.
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The Islands
Each Hawaiian island has its own character — and its own business market. Click through to see current listings and area-specific insights.
OAHU
Looking for a more urban business market? Oahu carries the volume, density, and commercial infrastructure of Hawaii’s largest metro, a different scale and pace from Maui’s boutique focus. Browse all current listings →
BROWSE ALL HAWAII
Looking beyond Maui? Each Hawaiian island has its own market and its own opportunities. Browse all current listings →
Key Industries on Maui
Most Maui businesses we represent fall into one of these categories:
- Boutique accommodation & vacation rentals: Wailea and Kaanapali anchor Maui’s luxury resort market, while smaller boutique properties and vacation rentals serve a growing segment of experience-focused visitors.
- Restaurants, food & beverage: From Lahaina’s waterfront dining scene to the farm-to-table concepts in Paia and the local plate lunch culture of Kahului.
- Tourism operators & activities: Whale watching, snorkel tours, Road to Hana experiences, and surf schools serving Maui’s year-round visitor base.
- Retail (lifestyle, local, visitor-facing): Paia’s eclectic boutique strip, Lahaina’s recovering Front Street, and Kahului’s community retail corridor.
- Healthcare & wellness: A growing sector serving both Maui’s resident population and the island’s wellness-focused visitor market.
- Agriculture & food production: Maui has a strong farm-to-table culture, with local producers supplying restaurants and markets across the island.
Local Market Data
The numbers behind Maui’s business market:
- Maui welcomed more than 2.5 million visitors in 2025, up 7% from 2024, with visitor arrivals outpacing all other Hawaiian islands.
- Total visitor spending on Maui reached $5.97 billion in 2025, a 12.7% increase over 2024, outperforming statewide visitor spending growth.
- 88% of Maui’s firms employ fewer than 20 people, reflecting a market built on small, community-rooted businesses.
Sources: DBEDT December 2025 Visitor Statistics; Maui Now Visitor Industry Report 2025; Maui County General Plan 2030.
Meet Your Maui Broker
Arlene C. Guerrero is a full-time business broker with over 20 years of experience in accounting and bookkeeping and 7 years specializing in Mergers & Acquisitions. She has successfully served Main Street and Lower Middle Market businesses, providing tailored solutions and expert guidance throughout the sale process.
Arlene deeply understands Hawaii’s culture, values, and the unique challenges local business owners face. She recognizes the hard work and dedication that go into building a business and matches that commitment with focused, hands-on support from first conversation to closing.
A current member of the M&A Source and the International Business Brokers Association (IBBA), Arlene is dedicated to professional excellence and stays current on industry trends. Backed by Xcllusive Business Sales, a multinational firm with 30+ years of expertise, she leverages global connections and strategies to deliver successful outcomes for Hawaii’s business owners.
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Disclaimer: The material on this site is made available for the purpose of providing information only and not as professional advice. We do not guarantee it is free of errors or omissions. Your personal position and circumstances have not been taken into consideration. Click here for the full disclaimer.