Over the last few years, the business sales industry has seen remarkable changes in the way that businesses are marketed and sold. The increasing prevalence of online advertising has made it simultaneously easier to market a business for sale, but harder to stand out from the crowd. When selling your business, particularly if it is a larger business, an active approach in conjunction with an extensive online campaign, is by far the most effective.
But what does ‘active’ really mean? To be active in business sales means to not wait for buyers to come to you, but rather, to reach out and find the buyers.